Visual Communication Media: To Make Yourself Known
Word of mouth, indeed, is one of the oldest methods of advertising. Word of mouth is effective, but it is no longer enough. The production and distribution of visual communication support is an effective approach to advertising a building company.
Considered to be the marketing tool par excellence, visual communication media come in several varieties:
- Business cards,
- Commercial brochures,
- The brochures,
- Posters, etc.
These visual aids are practical because they can be easily distributed in mailboxes, dropped off at a merchant, grocery store or even on a butcher’s counter. Indeed, this technique consists of covering the entire vehicle with stickers. Advertising branding, covering, lettering, semi-covering, and vehicle decoration.are all common strategies for this means of communication.
Site creation and successful advertising of a building company
In a few years, the Internet has become an essential communication medium for finding a building site. To successfully advertise a house painter, you must create your showcase site.
Why Give Such Importance To Its Visibility On The Internet?
In most cases, potential customers search for service providers on the Internet. To do this, they use a laptop or desktop computer, a smartphone or a tablet. Still, directories and catalogues aren’t as popular as they used to be.
A website will present itself, above all, as being the showcase of your company. Even if you are a self-employed entrepreneur, you need an attractive website that reflects your image to succeed in your advertising.
House Painter: Use Social Networks
To advertise a house painter on social media, register on the most popular platforms. To do this, Facebook finds itself at the top of the list, with more than 30 million users to its credit. Instagram, Pinterest and Twitter also have multiple advantages.
Also, remember to register on professional social networks. These platforms are very useful for replenishing your address book. Among the best-known professional social networks are Viadeo and LinkedIn.
All house painters know it well: settling in a room or creating a business is insufficient to bring in customers. Investing in an advertisement for an effective house painter is also necessary.
This study consists of analyzing supply and demand in your sector.
Market research allows you to:
- Know the players (competitors, suppliers, prescribers, etc.);
- Know the target customers, as well as their behaviour (frequency, budget, expectation, etc.);
- Design an offer that meets the expectations of target customers;
- Identify the economic potential by segment.
Market Research For A House Painter Business
To open a house painting business, carrying out a market study is interesting. This study will use its network (consumer, competitor, supplier) and its experience to identify typical customers and their expectations and needs.
The market study will make it possible to propose an offer most adapted to the target customers’ needs (top of the range, inexpensive, speed of service, type of service, etc.).
Studying Your Market Allows You To:
- To precisely identify the customer’s need,
- To establish the value proposition,
- To design the offer,
- To establish the business model,
- To develop the strategy
Differentiate Yourself With The Market Study Of A House Painting Company
Development Of The Value Proposition
The value proposition is written in one or two synthetic sentences and must answer the following three questions:
- What problem do you want to solve?
- What features and functionality make your offer unique and different from competitors?
- What concrete and measurable benefits do your customers enjoy?
Before settling in, it is important to assess the competition to offer a coherent offer about the market.
This assessment consists of knowing the following:
- The price of competitors,
- Their positioning and their brand image,
- customer segments,
- Their value proposition
- Their communication and sales strategy,
- The elements that differentiate your offer from that of competitors.
Usefulness Of The Market Study Of A House Painting Company
Market research for your house painter business will help determine your range of services and products.
Determination Of The Product/Service Range
Studying the market for a house painter business helps to determine the product/service line.
The range of products/services consists of designing the different services you will offer and identifying the products you will use.
Your Offer Should Focus On The Following Points:
- The problem you want to solve,
- The characteristics and functionalities that make your service offer different and unique,
- The benefits that will benefit your customers.
Know the factors ensuring the profitability of the activity
To know the profitability factors of your business, you need to identify the strengths of your activity.
The profession of house painter is a contact profession.
The Business Model Is Based On The Following:
- customer relationship,
- The care given to the service (cleanliness),
- The quality of the service (speed of construction sites, response to customer needs, advice, etc.),
- The quality of management of teams, stock, construction sites, etc.